About Us
Our Story
At Bontrue, we believe that the most profound impact lies in simplicity. Our name itself carries a deep meaning
"Bon"
inspired by the French word for "good," and
"True"
derived from our commitment to honesty - symbolizing our promise to deliver honest, good furniture.
a design inspired by the structure of an anchor, is a testament to our dedication to strength and durability. Look closely, and you'll also notice a subtle representation of a classic table and chair setup, encapsulating the essence of what we create. The crest within the logo features our brand initials, B & T, with a special emphasis on the letter 'T', reflecting our unwavering belief in truth and honesty.
Our Journey
Founded on generations of domain expertise in furniture, Bontrue was born out of a desire to bring globally inspired designs and the finest materials to Indian homes. Since the launch of our first store in Nizampet in September 2012, we’ve continued to expand our reach, opening our flagship store in Sarath City Capital Mall, Kondapur, in January 2020, and most recently, a new store in Banjara Hills in January 2023. Each store reflects our journey and growth, becoming a part of the homes we furnish.
Our Philosophy
At Bontrue, our design philosophy is a delicate balance of creativity and functionality, crafted with timeless elegance to complement contemporary spaces. Each piece of furniture is fabricated with meticulous attention to detail, merging hand-crafted workmanship with modern sensibilities. We find meaning in the details, in the way a chair curves to embrace you, or how a table becomes the heart of your home.
The Bontrue Experience
When you choose Bontrue, you’re not just selecting a piece of furniture—you’re embracing a curated experience designed to redefine your living space. The Bontrue Experience is the culmination of years of expertise, creativity, and a deep understanding of what makes a home truly special. From the moment you step into our store, our customer-centric team is dedicated to ensuring your journey with us is exceptional.
Each member of the Bontrue team is a passionate design enthusiast and a creative expert in their field, carefully selected for their ability to blend aesthetic beauty with functional excellence. We are driven by a commitment to exceed your expectations. Our team invests countless hours in sourcing the finest materials, staying ahead of global design trends, and crafting furniture that resonates with your style.
At Bontrue, we believe that a home is more than just a space—it’s a reflection of who you are. That’s why we are committed to creating furniture that not only redefines your space but also enriches your life, making the Bontrue Experience one that stays with you long after your purchase.
Sustainability at Heart
At Bontrue, we believe in making thoughtful choices that contribute to a better world. Our commitment to sustainability is simple: we strive to extend the life of your furniture and reduce waste. Through our exclusive Boncare service, we help keep your pieces looking and feeling like new, so they last longer and stay out of landfills. Additionally, our on-demand repair hotline ensures that every piece of furniture gets the attention it needs before considering a replacement. It’s our way of doing our part—caring for both your home and the environment.
Looking Ahead
As we look to the future, our vision remains clear and ambitious. We are driven by a commitment to continually innovate, crafting furniture that not only meets the evolving tastes of our customers but also sets new standards in design and quality. Our journey has always been about more than just furniture—it's about building lasting relationships with those who welcome our curations into their homes. With every new piece, store, and idea, we aim to bring the warmth of Bontrue into more lives, always staying true to our core values of honesty, creativity, and excellence. The road ahead is one of growth, exploration, and endless possibilities, and we are excited to take it with you
